Privacy Policy

Last updated: April 1, 2026

1. SMS & Phone Number Data

When you opt in to our SMS program ("LFSA Digital Client Communications"), we collect:

Your name — to personalize communications.
Your phone number — to send you SMS messages you've opted in to receive.
Opt-in timestamp and source — to maintain a record of your consent.

How you opt in: You may opt in to receive SMS messages by submitting a form on our website, texting a keyword to our business number, or providing verbal or written consent during a consultation. We will always obtain your express consent before sending any SMS messages.

How we use this data:

To send you marketing updates, follow-ups, appointment reminders, and service notifications via SMS.
To respond to your inquiries when you text us.

We do not sell, rent, or share your phone number or SMS opt-in data with third parties for their marketing purposes. No mobile information collected as part of this SMS program will be shared with third parties or affiliates for marketing or promotional purposes at any time. Your phone number is shared only with our SMS service provider (Twilio) as necessary to deliver messages on our behalf.

You may opt out at any time by replying STOP. After opting out, your phone number will be retained in our opt-out list solely to honor your request. All other data will be deleted within 30 days.

For full SMS program terms including message frequency, carrier information, and support options, see our Terms of Service.

2. Website Data

When you visit our website, we may collect:

Form submissions: Name and email address when you fill out our contact or lead capture forms.
Usage data: Pages visited, referring URLs, and similar analytics data to improve our site.

3. Content Manager Data (LFSA Content Manager)

When you connect your TikTok account to LFSA Content Manager, we collect and store:

OAuth tokens: Access and refresh tokens provided by TikTok to authorize content publishing on your behalf.
Basic account information: Your TikTok username, display name, and profile picture.
Account statistics: Follower count and engagement metrics for performance tracking.
Video metadata: View counts, likes, comments for analytics.

4. How We Use Your Data

Your data is used exclusively for:

Delivering the services you've requested (SMS messages, content management, automation).
Communicating with you about your account or inquiries.
Improving our services and website.

5. Data Sharing

We do not sell, rent, or share your personal data with any third parties for their marketing purposes. Your data is shared only with service providers (Twilio for SMS, TikTok API for content management) as required to deliver our services.

6. Data Storage & Security

Your data is stored on secured servers. OAuth tokens and sensitive credentials are stored encrypted. We implement reasonable technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

7. Data Retention

We retain your data only for as long as necessary to provide our services. When you opt out of SMS, disconnect your accounts, or request deletion, we remove all associated data within 30 days (except opt-out records maintained to honor your preference).

8. Your Rights

You may at any time:

Opt out of SMS messages by replying STOP.
Disconnect your accounts from our tools.
Request access to, correction of, or deletion of your stored data.
Contact us at luiz@lfsadigital.com with any privacy request.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: You may request details about the categories and specific pieces of personal information we have collected, the sources of that information, and how it is used and shared.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
Right to Opt-Out of Sale: We do not sell your personal information. If this ever changes, we will provide a clear opt-out mechanism and honor all requests.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, contact us at luiz@lfsadigital.com. We will respond to verifiable requests within 45 days.

10. Children's Privacy

Our services are not intended for use by individuals under the age of 18. We do not knowingly collect data from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of our services after changes constitutes acceptance.

12. Contact

For privacy-related questions or data requests, contact us at luiz@lfsadigital.com.